KB: What was the idea that lead the design?
PS: Perfectly Imperfect presents a visual "splash" of grains of sesame whose taste gives the essence to this beer. The grains are in a well-arranged sequence, they would be ideal, forming a fragment of splashes, which is not an ideal rectangle (imperfect :), ie. perfect just to a certain level :) Another important ingredient of this beer is dark chocolate, we did not present it on the label, we left it on the color of beer.
KB: What was the inspiration?
PS: To illustrate the perfect imperfection.
KB: Was it a taste of the beer that defined design of the label?
PS: The taste, as well as the name.
KB: How does it feel like to do a design for the first Serbian craft beer?
PS: A privillege and a challenge, as Kabinet has set high standards from the beginning, thus it is not easy to fulfill them.
KB: What is your favorite Kabinet beer?
PS: Brrkaaa, Plavo and of course Perfectly Imperfect.
Predrag is a creative director who deals with visual communications, graphic and industrial design, as well as web design. He is a founder of the Print & Screen studio.