Milica Golubović

Lutka

KB: What was the idea that lead the design?
MG: The idea relies on the name itself, as well as on a brief I got from the Kabinet, a description of the taste and the style of the Doll beer.My intent was that the visual solution sculpts a light and sweet beer.
 
KB: What was the inspiration?
MG: Summer, lightness, sweetness and a passage of these themes through a filter of my own visual manuscript.
 
KB: Was it a taste of the beer that defined design of the label?
MG: At that moment, the beer was in the process of being prepared, so I did not have an opportunity to try it but I was guided by Kabinet s description of the taste.
 
KB: How does it feel like to do a design for the first Serbian craft beer?
MG: Very funny and exiting, but also very demanding given the standards set by the previous designers with their solutions. Kabinet provides quite a lot of author s freedom, thus it is one the clients for whom it is a great pleasure to work.
 
KB: What is your favorite Kabinet beer?
MG: I have to admit that I had only one meeting with beer in my early childhood and after this gentle and sordid swallowing I am not an alcohol drinker, I have never even dared to really try some beer again. However, a Doll I think could be able to reassure me :-).
 
Milica Golubović (1989) holds a Master of Applied Arts. She is an illustrator and a graphic designer, born and raised in Kotor. She exhibited independently and participated in more than 70 group domestic and international exhibitions. Her work is published in numerous printed and online publications. She has received numerous awards in the field of illustration, among which are the Plaque of 48th Golden Feather of Belgrade - the 13th International Biennial of Illustration (2015), Jury Award at the Hiii Illustration Festival in China (2017) and the KC "Nikola Đurković" award for the best visual artist from Kotor (2018). Member of the ULUPUDS from 2017 and the British Association of Illustrators - AOI since 2018. She lives between Belgrade and Budva.