KB: What are the motives for creating this design?
FF: I’ve tried to imagine a specific taste and ingredients of the beer and to embody them as its goddess, Rufaro.
KB: What was your initial inspiration?
FF: The contrast in between totemic expression that inclines to traditional, exotic Africa and linear and minimalistic illustration that brings it back to the present moment.
KB: Was it the taste of the beer that defined design of the label?
FF: It was more the peculiarity of its ingredients. The biggest challenge was to artistically set hemp on one side and tangerine or orange on the other and to avoid a triviality of its representation, especially regarding the first one.
KB: How does it feel like to do a design for the first Serbian craft beer?
FF: Dream job. To work for someone who appreciate Design this much, it isn’t a work at all. Not to mention the honor of being in a company of other Designers that have done their labels.
KB:Your favorite Kabinet beer?
FF: You will not believe, but I do not drink beer. Nevertheless, Mosaic definitely. Because it was done by Vesna Pesic.
After ten years of art directing at home and abroad, Marko Prokic presents his own brand F.ckinfine as an illustrator and graphic designer.